Wig-O-Mania, the first UK hair solutions brand to establish offices and stores in Pakistan, understands the life-changing value its products bring—especially for those struggling with hair loss.

A woman’s hair is often seen as her ‘Crowning Glory.’ The loss of it can lead to profound psychological distress, resulting in low self-esteem, social withdrawal, and even affecting the success of medical treatments.

At Wig-O-Mania, we approach our Corporate Social Responsibility with genuine passion, driven by the positive impact our products can have on those suffering from hair loss. Our focus is on supporting underprivileged individuals, particularly cancer patients undergoing chemotherapy, who are unable to afford a hairpiece but deserve the dignity and confidence it provides.

CORPORATE SOCIAL RESPONSIBILITY

Bait-ul-Sukoon Hospital & Hospice (BSCHH), managed under ‘Bait-ul-Sukoon Trust’ is located in Karachi. In 2009, BSCHH moved to its own purpose-built premises, equipped with 79 beds for inpatient care and state-of-the-art diagnostic facilities such as mammography, ultrasound, radiography, a fully equipped pathological laboratory and an in-house pharmacy that provides a complete range of cancer treatment drugs, ensuring that patients have access to the latest and most effective treatment options. The hospital provides both palliative and curative treatments to all cancer patients totally free of cost.

This means that complete cancer treatment, including boarding and lodging, is entirely borne by Bait-ul-Sukoon. Additionally, all patients are pathologically tested, while the services include surgeries, chemotherapy, and radiotherapy under a team of five leading surgeons and an equal number of experienced and reputable oncologists.

While BSCHH is committed to providing free cancer care to its patients, it cannot achieve its objectives alone. Therefore, the hospital is seeking financial support from donors, organizations and individuals like you to help cover the costs of treatment for patients who are unable to afford the dual burden of this capital-intensive disease. By donating generously, you can help support Bait-ul-Sukoon’s mission of providing high-quality cancer treatment and care to those in need.

“At Bait-ul-Sukoon Cancer Hospital & Hospice, we care for patients who not only battle cancer physically but also endure the emotional and financial challenges that come with it. One of the most visible and difficult experiences for many is hair loss during treatment.

Hope & Beauty Program

Empowering Women. Restoring Confidence.

The Hope & Beauty initiative is designed to provide high-quality wigs and emotional support services to female cancer patients experiencing hair loss as a side effect of chemotherapy. Our mission is to empower women, restore their confidence, and enhance their overall well-being during one of the most challenging phases of their lives.

Program Objective : To support female patients in coping with treatment-related hair loss by:

Offering wigs that restore self-esteem and dignity
Helping women maintain a sense of normalcy in their personal and professional lives
Reducing the psychological burden associated with visible side effects of cancer treatment

Emotional & Psychological Concerns We Address

Fear of the Unknown: Uncertainty about treatment and its outcomes
Fear of Side Effects: Emotional distress due to physical changes
Loss of Control: Feeling powerless and overwhelmed
Anxiety & Depression: Psychological struggles linked with hair loss and treatment

Eligibility Criteria: The program is open to women who

Are literate and able to understand program details
Are within the age group of 30–40 years
Are currently in 2nd or 3rd stage of curative treatment
Are working women seeking to maintain their confidence during treatment

Thanks to Wig-O-Mania’s generous support, our patients now have access to high-quality wigs that help restore not just their appearance, but also their dignity, confidence, and self-esteem. These wigs make a meaningful difference, allowing patients to face their journey with renewed courage.

Board of Trustees

Bait-ul-Sukoon Cancer Hospital & Hospice (BSCHH)

Message from CEO

Sabira

Hair loss in Pakistan causes deep psychological distress, often far greater than the physical discomfort. We recognize that many women who need a hairpiece cannot afford one. Our focus is especially on supporting teenage girls in Pakistan, whose education and confidence may suffer, and newly married women, for whom hair loss can bring strain into their marital lives.

To address this, we are partnering with compassionate doctors in Pakistan, NGOs in Karachi, Lahore, and nationwide, and like-minded individuals who share our mission to make a difference. Our belief is simple: every Pakistani woman, regardless of her financial background, deserves the dignity and confidence that comes with looking and feeling her best. Through this initiative, we strive to ensure that no woman in Karachi, Lahore, Islamabad, or across Pakistan is denied access to a hairpiece that can positively transform her self-esteem and support her treatment journey.